About me

I'm Rafli Rafiky, a Product Manager based in Indonesia. I spent 5+ years designing interfaces before realizing the decisions I cared most about happened before the first wireframe — so I moved into product. Now I work across research, prioritization, and delivery, while still speaking fluent design with the teams I work with.

The designer's eye never left — it just got a roadmap. I believe great products come from deep understanding of user needs, continuous iteration, and honest cross-functional teamwork.