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Jan 2026·5 min

The PRD is not the product

Documents don't ship. On writing less and aligning more.

Documents don’t ship

The most expensive PRD I ever wrote was also the least useful. It was complete, thorough, and perfectly formatted — and it changed nothing, because the team had aligned on the shape of the solution without me.

On writing less and aligning more

What actually ships is shared understanding. Write the smallest document that aligns the team, spend the saved time on conversations, and treat the PRD as a byproduct of alignment rather than its source.